2020 - 2023
amco. brand development
In collaboration with alison milne co.
Led the team in the overall brand development including defining the brand, website development, brand recognition + implementation, new templates + internal documents, creative director and brand manager across the firm.
Created visually compelling and progressive brand assets, including logos, signage, marketing content, and website design. Created and maintains brand guidelines and ensure adherence to the brand's visual identity.
Developed and implemented marketing strategies to promote the interior design firm and art gallery. Identify target markets and develop strategies to reach and engage potential clients and art enthusiasts.
website development
developed a cohesive site where art & design can be digitally as symbiotic as their relationship within the firms current work flow. The site showcases past work, current exhibitions & artists and a brief glimpse into the team.
brand recognition
Altering the original Alison Milne Design + Gallery to a team-driven name, Alison Milne Co. was born and can be easily recognized by AMCo. This also brings together the two important facets of the business as one entity as they work hand in hand with each other across the firm.
creative direction
Ensuring that the creative vision is effectively translated into compelling visuals. Working with the photographer and overseeing the concept development, art direction, styling direction, and set design, while also facilitating the communication and contributing to the post-production process.
brand management
Collaborate with senior management to develop comprehensive brand strategies that align with the company’s vision, values, and target audience. Ensure consistent brand messaging across all marketing channels and touch points.
branded docs
& templates
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A quick introduction to the firm, the ‘alison milne co. at a glance’ package was designed for potential clients as a sales tool to illustrate a streamlined glimpse into the firms process, highlight some of their work and acts as an initial touch point on the brands aesthetic direction.
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A typical conceptual presentation package for the firm. Includes inspirational imagery, floor plans details, conceptual visualizations and proposed specification options.
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Developed a new level of standard for construction documentation in preparation for millwork quoting and production. The new package template includes relative inspiration photos, proposed conceptual visualizations and a new standard for detailed construction drawings while in-keeping with the current aesthetic brand direction.
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A detailed look into the custom designed Alison Milne Co. furniture pieces. The Product Look Book features the specifications of each piece including the various sizing and material options available.